The inaugural Daisy Chain Fields music festival, held recently at Irvine's Great Park, drew over 45,000 attendees to a sold-out event, marking the first time such a large-scale concert occurred at the venue. The single-day benefit festival, announced by Grammy-winning pop singer Olivia Rodrigo, raised at least $20 million for nonprofits dedicated to supporting women and girls. Despite the charitable success and positive experiences within the festival grounds, the event concluded with thousands of festival-goers, many of whom were women, experiencing significant difficulties and delays in departing the venue.
Attendees reported being stranded for hours after performances ended, encountering extensive traffic, long waits for rideshares, and challenges with cell service that hindered communication with family and friends. Some walked for miles at night to secure transportation. Guests who utilized on-site parking, which cost $95, found themselves stuck in lots, while others who paid $50 for shuttle services from locations like the Honda Center or UCI also faced delays in returning to their vehicles.
Prior to the festival, city leaders had publicly stated that a “robust plan” was in place to coordinate traffic and parking, involving city officials, private parking companies, and event producer C3 Presents. However, after the event concluded on Saturday, confusion arose regarding street closures and exit strategies for the large crowd. The Irvine Great Park typically accommodates concerts for a maximum of 10,000 people, significantly fewer than the Daisy Chain Fields attendance. This post-festival congestion mirrored issues seen at Irvine’s Fourth of July event last year, where an attendance of over 40,000, double the expected 20,000, resulted in severe traffic jams. The city’s subsequent Fourth of July celebration for the current year was canceled due to time constraints in securing necessary vendors for services like street closures.
Following the festival, numerous attendees expressed grievances on social media, recounting multiple hours spent attempting to secure rides or navigate traffic through blocked streets. Kimberly Chaleco, a Costa Mesa resident, reported walking over a mile from the festival grounds before being able to order a rideshare close to 1 a.m. Chaleco stated it "felt like both the organizers and the city didn’t seem to care" about attendees getting home safely.
Melissa Haley, Director of Communications and Engagement for Irvine, addressed the post-event situation in a Monday afternoon phone call. Haley acknowledged that some slow exit experiences are typical for a festival of this magnitude, referencing comparable wait times at other large-scale events. She stated, “There’s an expectation for any concert-goer that there’s going to be a wait time to exit.” Haley also noted that the planned shuttle services were not utilized as much as anticipated, contributing to longer waits for ride-sharing services.
While stating that the city considers the event a success, Haley affirmed that there is always “room for improvement.” She confirmed that city leaders have not yet had the opportunity to “sit down as a team” to identify specific improvements, but indicated that aspects like designated pickup areas could see enhancements. Discussions are underway between the city and C3 Presents regarding the festival’s return next year, though nothing has been solidified. C3 Presents, the event’s producer, has had a 51% stake owned by Live Nation since 2014.
Haley emphasized the positive aspects, stating, “The fact that Irvine was selected to be a home base for this for its inaugural year is resounding,” and “We’re more than pleased and absolutely think it was a success.” She highlighted the event’s purpose, noting, “What an amazing day to have a festival of that size — more than 45,000 individuals in attendance — to come celebrate the advancement of women and girls, to support this incredible venture [and] to have $20 million raised.”
Looking ahead, Haley mentioned that Marine Way is expected to be open all the way through next summer, which could improve traffic flow if the festival returns. The city also plans to debrief with C3 Presents concerning widespread spotty cell service experienced by many guests. Irvine City Council members are anticipated to receive a presentation on the event at an upcoming meeting, which will cover the exit aftermath for concert-goers and the economic impacts.
